Down -> Virgin blue`s“Value for Money” 등록 

 

Intro ......

 

Competitors3. Strategies Q: Percentage of DTs who traveled with Virgin Blue at least twice in the period Traveled with VB once = DT×30/100 Traveled with VB twice = DT×30/100×85/100 = 25..Introduction2 . Competitors3. Discussion4. Strategies Airlines Established in 1920 3rd oldest airline company in the world Arise of Virgin blue&9.2% ≠ 3. Discussion 4. Competitors3. Discussion4. Discussion 4. Competitors3. Strategies 2007 2012 28% Market Share 3~40% 50% 40% 22% 2007 2012 28% Market Share 3~40% 50% 40% 22% NEED DIFFERENTIATION IN ORDER TO SURVIVE IN THE MARKET Virgin Blue = VB Domestic Travelers = DT In the 35-49 age category =  ......

 

 

Index & Contents

Virgin blue`s“Value for Money” 등록

 

Virgin blue`s`Value for Money`.pptx 파일 (열기).zip

 

 

Virgin blue`s“Value for Money”

 

Virgin blue`s“Value for Money”

 

 

 

Virgin blue’s“Value for Money”

 

 

 

contents

Introduction

 

Competitors

 

Discussion

 

Strategies

1

2

3

4

 

 

 

Virgin Blue

 

Part of a big family, Virgin Group

established in 1970

by sir Richard Branson

 

Launched in August 2000

Australia’s second-largest airline

Biggest low-cost airline

Virgin Australia

2011 changed company name

No-frills approach

= thoroughly reasonable

1.Introduction2 . Competitors3. Discussion4....

 

Virgin blue’s“Value for Money”

 

 

 

contents

Introduction

 

Competitors

 

Discussion

 

Strategies

1

2

3

4

 

 

 

Virgin Blue

 

Part of a big family, Virgin Group

established in 1970

by sir Richard Branson

 

Launched in August 2000

Australia’s second-largest airline

Biggest low-cost airline

Virgin Australia

2011 changed company name

No-frills approach

= thoroughly reasonable

1.Introduction2 . Competitors3. Discussion4. Strategies

 

Airlines

Established in 1920

3rd oldest airline company in the world

Arise of Virgin blue&9.11 → demand declining

2004, Domestic low-fare airline “Jetstar”

Established as Carnarvon Air Taxis, 1963

Subsidiary of Ansett Australia;

acquired by Singaporean company

after Ansett’s bankruptcy

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

Market Share

 

Market share among the Domestic Airlines 2007

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

Market Share

TOP 11 Australian Domestic Airlines ranked by seats 2012

Qantas: 40%

Virgin Blue: 28%

Jetstar: 22%

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

2007

 

2012

28%

Market Share

3~40%

50%

40%

22%

 

2007

 

2012

28%

Market Share

3~40%

50%

40%

22%

NEED DIFFERENTIATION

IN ORDER TO SURVIVE IN THE MARKET

 

Virgin Blue = VB

 

Domestic Travelers = DT

 

In the 35-49 age category = in 35-49 = X

 

The initial last 4 years = the period = Y

Problem Solving

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

Q: Percentage of DTs who traveled with Virgin Blue at least twice in the period

 

Traveled with VB once

= DT×30/100

Traveled with VB twice

= DT×30/100×85/100

= 25.5%

 

Discussion #1

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

Q: Is age category independent of the willingness to travel with VB

 

DTs’ 12% → in 35-49

24% of DTs who used VB for the first time during the period → in 35-49

 

Discussion #2

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

 

Let:

P(X)=probability of in 35-49 among DTs

P(Y)=used VB for the first time during the period among DTs

If the events are INDEPENDENT,

Discussion #2

P(X∩Y)=P(X)×P(Y)

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

P(X∩Y) = P(X)×P(Y)

30/100×24/100 = 12/100×30/100

7.2% ≠ 3.6%

 

DEPENDENT

Travelers in the age of 35-49 using low-fare domestic airlines : can be short route tourists or person on a BUSINESS TRIP

Discussion #2

1.Introduction 2 . Competitors3. Discussion 4. Strategies

 

blue`s“Value Money” Virgin 등록 blue`s“Value 등록 등록 for blue`s“Value QD Virgin Virgin for Money” for Money” QD QD

 

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