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Intro ......

 

which is in countries of Asia,SWOT Analysis S W O T Strengths Remarkable recognition in global High consumer satisfaction High advertising power Work environment and organizational culture Technological power and strategic diversification SWOT Analysis- Strength of Google 1. Low percentage of the market in countries which are in Asia Because Google hasn’t served local services, started their outstanding business. 2.0 Research article March,, where Larry page and Sergey brin, with a stock price that was originally the highest in its clas. , can’t be more aggrandized. High customer satisfaction From ACSI(American Consumer Satisfaction Index) SWOT Analysis- Strength of Google 3.. High Advertising Power based on search SWOT Analysis- Strength of Google From Telco 2. So services are only focused on the America, 2012 SWOT Analysis ......

 

 

Index & Contents

SWOT Analysis of Google

 

SWOT Analysis of Google

 

 

SWOT Analysis

OF Google

Marketing Strategy

 

 

Index

Introduction of Google

SWOT Analysis

-Opportunities and Threats

 

SWOT Analysis

-Strength and Weakness

Dynamic Strategy

- OS& TW& TS Strategy

 

5

 

4

 

3

 

2

 

1

Financial aspect

-Calculating expected cash flow

 

 

Introduction of Google

 

 

 

 

Google is a publicly traded

company that handles one of

the most used search engines in

the world, with a stock price that was originally the highest in its

class.

 

SWOT Analysis

 

S

 

W

 

O

 

T

Strengths

 

Remarkable recognition in global

High consumer satisfaction

High advertising power

Work environment and organizational culture

Technological power

and strategic diversification

 

 

 

SWOT Analysis- Strength of Google

1. Remarkable recognition in global

 

 

 

Google has 81% market share of total global market!

 

 

SWOT Analysis- Strength of Google

 

 

 

SWOT Analysis- Strength of Google

2. High customer satisfaction

 

 

 

From ACSI(American Consumer Satisfaction Index)

 

 

SWOT Analysis- Strength of Google

3. High Advertising Power based on search

 

 

 

 

 

 

SWOT Analysis- Strength of Google

 

From Telco 2.0 Research article March, 2012

 

 

SWOT Analysis- Strength of Google

4. Work environment and organizational culture

 

 

 

 

 

 

SWOT Analysis- Strength of Google

4. Work environment and organizational culture

 

 

 

 

Google unceasingly inspires creativity

 

 

SWOT Analysis- Strength of Google

5. Technological power and strategic diversification

 

 

 

 

 

 

SWOT Analysis- Strength of Google

5. Technological power and strategic diversification

 

 

 

 

 

SWOT Analysis

 

S

 

W

 

O

 

T

Weaknesses

Not providing differentiated services for each country

Low percentage of the market in countries which are in Asia

Lack of diverse business models

Heterogeneousness of material

Intruding on user’s privacy

 

 

SWOT Analysis- Weakness of Google

Not providing differentiated services for each country

Google hasn’t provided local services. So services are only focused on the America, where Larry page and Sergey brin, the founder of Google, started their outstanding business.

2. Low percentage of the market in countries which are in Asia

Because Google hasn’t served local services, its market power, which is in countries of Asia, can’t be more aggrandized.

 

 

 

Low market share

 

 

SWOT Analysis- Weakness of Google

Internet search engine market share in Korea

 

 

SWOT Analysis- Weakness of Google

1.

2.

Internet search engine market share in China

Internet search engine market share in Japan

 

SWOT Analysis- Weakness of Google

 

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